Guideline for Product Listing Pages

Creating a successful product listing page involves carefully crafting four key components: Imagery, Naming, Description, and Rich Content (A+ Content). These parts work together to inform, engage, and convert customers.

1. Product Imagery

Imagery is the first thing a customer notices. It must be professional, clear, and highlight the product’s key features.

Requirements:

6 Images:

Front of Pack: Display the product packaging clearly.
Example: A supplement bottle with the label visible.
Back of Pack: Show nutritional information or usage directions.
Example: Ingredients list for an ayurvedic capsule.
License Numbers/Certifications: Highlight approvals, such as “GMP Certified.”
Example: A zoomed-in image of the certification label.
Benefits of Product: Use icons or overlays to summarize benefits.
Example: “100% Natural,” “Sugar-Free,” “Boosts Immunity.”
Lifestyle Usage: Demonstrate the product being used.
Example: Someone drinking tea made from your herbal mix.
How-to-Use Steps: Create a visual guide.
Example: A sequence showing how to consume capsules with water.

1 Video:

Usage instructions or benefits demonstration.
Example: A 30-second video explaining the benefits of ashwagandha capsules and showing them in use.

2. Naming Convention

The title must be keyword-optimized and informative, ensuring customers immediately understand the product.

Structure:

Format: [Brand Name] + [Product Name] + [Key Feature] + [Quantity/Dosage] + [Use Case]
Examples:

“Dr. Vyas Ayurvedic Detox Tea – 200g | Cleanses and Energizes”
“Herbal Skin Glow Mask – 250g | Natural Brightening Solution”

Best Practices:

Include keywords such as “Organic,” “Ayurvedic,” “Natural,” etc.
Specify unique features like “Sugar-Free” or “For Daily Use.”
Avoid unnecessary or unclear words.

3. Product Description

The description builds trust by providing detailed and relevant information.

Sections:

What it is: Describe the product’s purpose and unique selling points.
Example: “An ayurvedic blend of 12 herbs designed to improve digestion and boost energy naturally.”
Ingredients: Highlight key ingredients and their benefits.
Example: “Triphala (detoxifies), Tulsi (immunity booster), and Licorice (soothes digestion).”
How to Use: Provide clear, step-by-step instructions.
Example: “Take one capsule daily with water after breakfast.”
Testimonials: Use real customer experiences to build credibility.
Example: “Thousands trust our herbal tea to feel healthier every day.”
Certifications: Add trust markers like “Certified Organic,” “Non-GMO,” etc.

4. Rich Content (A+ Content)

This section provides additional details for customers who need more convincing.

Key Elements:

Brand Story: Explain your brand’s history, vision, and credibility.
Example: “Rooted in 150 years of ayurvedic expertise, Dr. Vyas blends tradition with modern science.”
Ingredient Insights: Highlight the sourcing and benefits of key ingredients.
Example: “Our ashwagandha is sustainably sourced from Himalayan farms.”
Lifestyle Appeal: Show how the product enhances daily life.
Example: Images of a happy family using your product.
Complementary Products: Suggest other items from your range.
Example: “Pair this with our Ayurvedic Sleep Support for a holistic wellness routine.”

Example: Complete Product Listing

Title:

"Dr. Vyas Digestive Cleanse Capsules – 120 Count | 100% Ayurvedic Remedy for Gut Health"

Images:

Front view of the bottle with label.
Back view showing ingredients and certifications.
Highlight benefits: “Detoxifies,” “Boosts Digestion,” “100% Natural.”
Lifestyle shot of a person feeling energetic post-use.
Visual guide: “Step 1: Take a capsule. Step 2: Drink water.”
Infographic of the product’s herbal blend.

Description:

What it is:
“A natural, ayurvedic solution to improve digestion and detoxify your system.”
Ingredients:
“Triphala (detoxifies), Fennel (aids digestion), and Mint (soothes the gut).”
How to Use:
“Consume 1 capsule twice daily with meals.”
Certifications:
“GMP Certified, Non-GMO, 100% Vegan.”

A+ Content:

Brand Story:
“Dr. Vyas is built on 150 years of ayurvedic legacy, bringing ancient wisdom to modern wellness.”
Ingredient Details:
Infographic showcasing key herbs and their benefits.

Customer Reviews:
Real stories from users who improved their gut health with this product.

Industry - Fashion and Apparel

Products: Clothing, Footwear, Accessories.

Key Focus Areas:

Imagery:

Use high-resolution images:

Front, back, and side views.

Close-ups for details (e.g., fabric texture, stitching).

Lifestyle shots: Models wearing the apparel in relatable settings.

Provide a size chart with measurements.

Naming Convention:

Include style, color, and fabric.
Example: “Men’s Classic Fit Cotton Polo T-Shirt – Navy Blue | Soft & Breathable.”

Description:

Highlight design, fit, and comfort.
Example: “Crafted with 100% organic cotton, this classic-fit polo t-shirt combines comfort and durability.”

Include:

Material details.

Care instructions.

Fit details (e.g., slim fit, regular fit).

A+ Content:

Offer styling tips or outfit combinations.

Include videos showcasing the apparel in motion.

Share your sustainability efforts, if applicable (e.g., “Made from recycled fabrics”).