Guideline for Product Listing Pages

Creating a successful product listing page involves carefully crafting four key components: Imagery, Naming, Description, and Rich Content (A+ Content). These parts work together to inform, engage, and convert customers.

1. Product Imagery

Imagery is the first thing a customer notices. It must be professional, clear, and highlight the product’s key features.

Requirements:

6 Images:

Front of Pack: Display the product packaging clearly.
Example: A supplement bottle with the label visible.
Back of Pack: Show nutritional information or usage directions.
Example: Ingredients list for an ayurvedic capsule.
License Numbers/Certifications: Highlight approvals, such as “GMP Certified.”
Example: A zoomed-in image of the certification label.
Benefits of Product: Use icons or overlays to summarize benefits.
Example: “100% Natural,” “Sugar-Free,” “Boosts Immunity.”
Lifestyle Usage: Demonstrate the product being used.
Example: Someone drinking tea made from your herbal mix.
How-to-Use Steps: Create a visual guide.
Example: A sequence showing how to consume capsules with water.

1 Video:

Usage instructions or benefits demonstration.
Example: A 30-second video explaining the benefits of ashwagandha capsules and showing them in use.

2. Naming Convention

The title must be keyword-optimized and informative, ensuring customers immediately understand the product.

Structure:

Format: [Brand Name] + [Product Name] + [Key Feature] + [Quantity/Dosage] + [Use Case]
Examples:

“Dr. Vyas Ayurvedic Detox Tea – 200g | Cleanses and Energizes”
“Herbal Skin Glow Mask – 250g | Natural Brightening Solution”

Best Practices:

Include keywords such as “Organic,” “Ayurvedic,” “Natural,” etc.
Specify unique features like “Sugar-Free” or “For Daily Use.”
Avoid unnecessary or unclear words.

3. Product Description

The description builds trust by providing detailed and relevant information.

Sections:

What it is: Describe the product’s purpose and unique selling points.
Example: “An ayurvedic blend of 12 herbs designed to improve digestion and boost energy naturally.”
Ingredients: Highlight key ingredients and their benefits.
Example: “Triphala (detoxifies), Tulsi (immunity booster), and Licorice (soothes digestion).”
How to Use: Provide clear, step-by-step instructions.
Example: “Take one capsule daily with water after breakfast.”
Testimonials: Use real customer experiences to build credibility.
Example: “Thousands trust our herbal tea to feel healthier every day.”
Certifications: Add trust markers like “Certified Organic,” “Non-GMO,” etc.

4. Rich Content (A+ Content)

This section provides additional details for customers who need more convincing.

Key Elements:

Brand Story: Explain your brand’s history, vision, and credibility.
Example: “Rooted in 150 years of ayurvedic expertise, Dr. Vyas blends tradition with modern science.”
Ingredient Insights: Highlight the sourcing and benefits of key ingredients.
Example: “Our ashwagandha is sustainably sourced from Himalayan farms.”
Lifestyle Appeal: Show how the product enhances daily life.
Example: Images of a happy family using your product.
Complementary Products: Suggest other items from your range.
Example: “Pair this with our Ayurvedic Sleep Support for a holistic wellness routine.”

Example: Complete Product Listing

Title:

"Dr. Vyas Digestive Cleanse Capsules – 120 Count | 100% Ayurvedic Remedy for Gut Health"

Images:

Front view of the bottle with label.
Back view showing ingredients and certifications.
Highlight benefits: “Detoxifies,” “Boosts Digestion,” “100% Natural.”
Lifestyle shot of a person feeling energetic post-use.
Visual guide: “Step 1: Take a capsule. Step 2: Drink water.”
Infographic of the product’s herbal blend.

Description:

What it is:
“A natural, ayurvedic solution to improve digestion and detoxify your system.”
Ingredients:
“Triphala (detoxifies), Fennel (aids digestion), and Mint (soothes the gut).”
How to Use:
“Consume 1 capsule twice daily with meals.”
Certifications:
“GMP Certified, Non-GMO, 100% Vegan.”

A+ Content:

Brand Story:
“Dr. Vyas is built on 150 years of ayurvedic legacy, bringing ancient wisdom to modern wellness.”
Ingredient Details:
Infographic showcasing key herbs and their benefits.
Customer Reviews:
Real stories from users who improved their gut health with this product.

Industry

Fashion and Apparel

Products: Clothing, Footwear, Accessories.

Key Focus Areas:

Imagery:

Use high-resolution images:

Front, back, and side views.
Close-ups for details (e.g., fabric texture, stitching).
Lifestyle shots: Models wearing the apparel in relatable settings.

Provide a size chart with measurements.

Naming Convention:

Include style, color, and fabric.
Example: “Men’s Classic Fit Cotton Polo T-Shirt – Navy Blue | Soft & Breathable.”

Description:

Highlight design, fit, and comfort.
Example: “Crafted with 100% organic cotton, this classic-fit polo t-shirt combines comfort and durability.”
Include:

Material details.
Care instructions.
Fit details (e.g., slim fit, regular fit).

A+ Content:

Offer styling tips or outfit combinations.
Include videos showcasing the apparel in motion.
Share your sustainability efforts, if applicable (e.g., “Made from recycled fabrics”).

Lifestyle and Personal Care

Products: Skincare, Haircare, Grooming Kits, Fashion Accessories.

Key Focus Areas:

Imagery:

Highlight luxury and aspirational value.
Use:

Before & After images for skincare or haircare.
Close-ups of textures: Creams, serums, etc.
Lifestyle shots: Someone using the product in a relaxing, premium setting.
Icons for features: “Paraben-Free,” “Dermatologist-Tested.”

Naming Convention:

Reflect the aspirational lifestyle and functionality.
Example: “GlowPure Brightening Serum – 30ml | Dermatologist Approved for Radiant Skin.”

Description:

Focus on benefits and emotional appeal.
Example: “Get youthful, glowing skin with our Brightening Serum, enriched with Vitamin C and Hyaluronic Acid.”
Include:

Benefits.
Ingredients.
Usage steps.
Customer testimonials emphasizing transformation.

A+ Content:

Showcase how the product fits into a daily or luxury routine.
Include brand ethos, e.g., “Cruelty-Free, Vegan.”
Add tutorials or guides.

Health and Nutrition

Products: Supplements, Protein Powders, Ayurvedic Remedies.

Key Focus Areas:

Imagery:

Clear display of packaging and benefits.
Icons for certifications: “GMP-Certified,” “100% Organic.”
Usage steps: “1 scoop in water/milk daily.”
Lifestyle shots: A healthy individual post-workout.

Naming Convention:

Include functionality and dosage.
Example: “Herbal Vitality Boost – 60 Capsules | Natural Energy Support.”

Description:

Address customer pain points:
Example: “Struggling with low energy? Boost vitality with this unique blend of Ashwagandha and Ginseng.”
Sections:

Benefits.
Ingredients.
How it works.
Certifications.

A+ Content:

Emphasize science-backed benefits with infographics.
Highlight success stories or customer journeys.

Publishing and Media

Products: Books, eBooks, Audiobooks, Subscriptions.

Key Focus Areas:

Imagery:

Display high-quality cover art for books.
Screenshots of eBook or audiobook interfaces.
Lifestyle images: Readers enjoying the book with coffee, relaxing.

Naming Convention:

Use compelling titles with subtitles.
Example: “The Art of Minimalism: A Guide to Simplifying Your Life.”

Description:

Provide a compelling synopsis.
Example: “Discover the secrets to a clutter-free life with this step-by-step guide.”
Add:

Author background.
Reviews/awards.
Table of contents or key topics.

A+ Content:

Include sample pages or audio clips.
Add testimonials from readers or critics.

Food and Beverages

Products: Snacks, Beverages, Meal Kits.

Key Focus Areas:

Imagery:

Show the product in real-life use.
Example: A bowl of granola with fresh fruits and yogurt.
Include:

Ingredients (raw and cooked).
Packaging clarity (e.g., recyclable).
Nutritional highlights: “Low Sugar,” “High Protein.”

Naming Convention:

Highlight flavor and health benefits.
Example: “Crunchy Almond Granola – 500g | High Fiber, Low Sugar.”

Description:

Focus on flavor and health:
Example: “Savor the crunch of roasted almonds and oats in our high-fiber granola.”
Add:

Ingredients.
Serving suggestions.
Dietary information.

A+ Content:

Share recipes using the product.
Highlight sourcing and sustainability efforts.

Home and Living

Products: Furniture, Decor, Kitchenware.

Key Focus Areas:

Imagery:

Show products in a realistic, styled setting.
Use multiple angles, including close-ups of materials/textures.
Highlight features with icons: “Durable,” “Eco-Friendly.”

Naming Convention:

Include size, material, and functionality.
Example: “Solid Teak Dining Table – 6-Seater | Handcrafted, Eco-Friendly.”

Description:

Emphasize aesthetics and durability.
Example: “Handcrafted from solid teak wood, this dining table adds elegance to any space.”
Sections:

Dimensions and materials.
Care instructions.
Assembly details.

A+ Content:

Showcase “How it fits” into various decor styles.
Include videos demonstrating assembly or care.

Fast-Moving Consumer Goods (FMCG)

Products: Snacks, Cleaning Products, Toiletries.

Key Focus Areas:

Imagery:

Clear packaging display.
Demonstration of product use.
Benefits icons: “Kills 99.9% Germs,” “Lasts 30 Washes.”

Naming Convention:

Include primary function and quantity.
Example: “FreshClean Dishwashing Liquid – 1L | Cuts Grease, Gentle on Hands.”

Description:

Address convenience and efficiency.
Example: “Enjoy sparkling clean dishes with FreshClean, made with biodegradable ingredients.”
Add:

Benefits.
Instructions for use.
Environmental impact.

A+ Content:

Add infographics explaining key benefits.
Showcase the product’s eco-friendly or cost-saving aspects.

Key Elements Across All Industries

Customer Focus: Address pain points and highlight benefits.
Clarity: Ensure all text and visuals are easy to understand.
Trust: Use testimonials, certifications, and real-life examples.

SEO Optimization: Use keywords to improve visibility.