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Guideline for Product Listing Pages

Guideline for Product Listing Pages

Creating a successful product listing page involves carefully crafting four key components: Imagery, Naming, Description, and Rich Content (A+ Content). These parts work together to inform, engage, and convert customers.

1. Product Imagery

Imagery is the first thing a customer notices. It must be professional, clear, and highlight the product’s key features.

Requirements:

  • 6 Images:

    • Front of Pack: Display the product packaging clearly.
      Example: A supplement bottle with the label visible.

    • Back of Pack: Show nutritional information or usage directions.
      Example: Ingredients list for an ayurvedic capsule.

    • License Numbers/Certifications: Highlight approvals, such as “GMP Certified.”
      Example: A zoomed-in image of the certification label.

    • Benefits of Product: Use icons or overlays to summarize benefits.
      Example: “100% Natural,” “Sugar-Free,” “Boosts Immunity.”

    • Lifestyle Usage: Demonstrate the product being used.
      Example: Someone drinking tea made from your herbal mix.

    • How-to-Use Steps: Create a visual guide.
      Example: A sequence showing how to consume capsules with water.

  • 1 Video:

    • Usage instructions or benefits demonstration.
      Example: A 30-second video explaining the benefits of ashwagandha capsules and showing them in use.

2. Naming Convention

The title must be keyword-optimized and informative, ensuring customers immediately understand the product.

Structure:

  • Format: [Brand Name] + [Product Name] + [Key Feature] + [Quantity/Dosage] + [Use Case]

  • Examples:

    • “Dr. Vyas Ayurvedic Detox Tea – 200g | Cleanses and Energizes”

    • “Herbal Skin Glow Mask – 250g | Natural Brightening Solution”

Best Practices:

  • Include keywords such as “Organic,” “Ayurvedic,” “Natural,” etc.

  • Specify unique features like “Sugar-Free” or “For Daily Use.”

  • Avoid unnecessary or unclear words.

3. Product Description

The description builds trust by providing detailed and relevant information.

Sections:

  1. What it is: Describe the product’s purpose and unique selling points.
    Example: “An ayurvedic blend of 12 herbs designed to improve digestion and boost energy naturally.”

  2. Ingredients: Highlight key ingredients and their benefits.
    Example: “Triphala (detoxifies), Tulsi (immunity booster), and Licorice (soothes digestion).”

  3. How to Use: Provide clear, step-by-step instructions.
    Example: “Take one capsule daily with water after breakfast.”

  4. Testimonials: Use real customer experiences to build credibility.
    Example: “Thousands trust our herbal tea to feel healthier every day.”

  5. Certifications: Add trust markers like “Certified Organic,” “Non-GMO,” etc.

4. Rich Content (A+ Content)

This section provides additional details for customers who need more convincing.

Key Elements:

  1. Brand Story: Explain your brand’s history, vision, and credibility.
    Example: “Rooted in 150 years of ayurvedic expertise, Dr. Vyas blends tradition with modern science.”

  2. Ingredient Insights: Highlight the sourcing and benefits of key ingredients.
    Example: “Our ashwagandha is sustainably sourced from Himalayan farms.”

  3. Lifestyle Appeal: Show how the product enhances daily life.
    Example: Images of a happy family using your product.

  4. Complementary Products: Suggest other items from your range.
    Example: “Pair this with our Ayurvedic Sleep Support for a holistic wellness routine.”

Example: Complete Product Listing

Title:

"Dr. Vyas Digestive Cleanse Capsules – 120 Count | 100% Ayurvedic Remedy for Gut Health"

Images:

  1. Front view of the bottle with label.

  2. Back view showing ingredients and certifications.

  3. Highlight benefits: “Detoxifies,” “Boosts Digestion,” “100% Natural.”

  4. Lifestyle shot of a person feeling energetic post-use.

  5. Visual guide: “Step 1: Take a capsule. Step 2: Drink water.”

  6. Infographic of the product’s herbal blend.

Description:

  • What it is:
    “A natural, ayurvedic solution to improve digestion and detoxify your system.”

  • Ingredients:
    “Triphala (detoxifies), Fennel (aids digestion), and Mint (soothes the gut).”

  • How to Use:
    “Consume 1 capsule twice daily with meals.”

  • Certifications:
    “GMP Certified, Non-GMO, 100% Vegan.”

A+ Content:

  • Brand Story:
    “Dr. Vyas is built on 150 years of ayurvedic legacy, bringing ancient wisdom to modern wellness.”

  • Ingredient Details:
    Infographic showcasing key herbs and their benefits.

Customer Reviews:
Real stories from users who improved their gut health with this product.

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