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✅ SOP 1: Creating a Google Business Profile

Goal:

To create and verify a Google Business Profile (GBP) that accurately represents the business on Google Search and Maps.

Ideal Outcome:

A fully verified Google Business Profile with complete and accurate business details, ready for public visibility and engagement.

Why This Is Important:

  • Verified profiles appear on Google Search and Maps.

  • Increases discoverability and customer trust.

  • Essential for local SEO and geo-based marketing.

Where This Is Done:

When This Is Done:

  • Immediately after a new business is opened or ready for public launch.

Who Does This:

  • Digital Marketing Executive Oror SEO ExecutiveSpecialist

  • Verified by Business Owner or Marketing Manager

Environment Setup:

  • Active Google Account

  • Business information: name, address, contact, website, business hours

  • High-quality logo and business photos

  • Access to phone/email/mailbox for verification

Step-by-Step Process:

  1. Log in to your Google Account

  • Add Your Business

    • Click “Add your business to Google”

    • Enter Business Name and select Business Category

  • Enter Business Location Details

    • Choose if you have a storefront or service area

    • Add business address or delivery/service regions

  • Add Contact Information

    • Phone number

    • Website (optional, but recommended)

  • Choose Verification Method

    • Postcard by Mail (default)

    • Or Email / Phone / Instant (if eligible)

    • Enter verification code when received

  • Post-Verification Setup

    • Upload:

      • Business logo

      • Cover photo

      • Interior/exterior photos (if applicable)

    • Add:

      • Business Description

      • Business Hours

      • Attributes (e.g., women-led, wheelchair accessible)

    • Enable Messaging (optional)

    • Set Opening Date if the business is new

    Checklist Before Launch:

    • ✅ Business name matches signage

    • ✅ Address and phone are accurate

    • ✅ Profile is verified

    • ✅ Photos uploaded

    • ✅ Description and business hours added

    Important Links:

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