✅ SOP 1: Creating a Google Business Profile
Goal:
To create and verify a Google Business Profile (GBP) that accurately represents the business on Google Search and Maps.
Ideal Outcome:
A fully verified Google Business Profile with complete and accurate business details, ready for public visibility and engagement.
Why This Is Important:
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Verified profiles appear on Google Search and Maps.
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Increases discoverability and customer trust.
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Essential for local SEO and geo-based marketing.
Where This Is Done:
When This Is Done:
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Immediately after a new business is opened or ready for public launch.
Who Does This:
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Digital Marketing Executive or SEO Specialist
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Verified by Business Owner or Marketing Manager
Environment Setup:
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Active Google Account
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Business information: name, address, contact, website, business hours
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High-quality logo and business photos
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Access to phone/email/mailbox for verification
Step-by-Step Process:
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Log in to your Google Account
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Add Your Business
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Click “Add your business to Google”
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Enter Business Name and select Business Category
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Enter Business Location Details
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Choose if you have a storefront or service area
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Add business address or delivery/service regions
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Add Contact Information
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Phone number
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Website (optional, but recommended)
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Choose Verification Method
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Postcard by Mail (default)
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Or Email / Phone / Instant (if eligible)
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Enter verification code when received
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Post-Verification Setup
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Upload:
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Business logo
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Cover photo
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Interior/exterior photos (if applicable)
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Add:
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Business Description
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Business Hours
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Attributes (e.g., women-led, wheelchair accessible)
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Enable Messaging (optional)
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Set Opening Date if the business is new
Checklist Before Launch:
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✅ Business name matches signage
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✅ Address and phone are accurate
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✅ Profile is verified
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✅ Photos uploaded
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✅ Description and business hours added