Instagram Follower Campaign: Prerequisites

🎯 Objective

To create and launch a paid Instagram campaign with the goal of increasing high-quality, relevant followers who are likely to engage with and support the brand.

✅ PREREQUISITES

1. Business Setup & Access

• An Instagram Business Account connected to a Facebook Page

• A Meta Business Manager account with Admin access

• A Meta Ads Account with billing method set up
  
  

2. Audience & Brand Foundation

• Clear definition of Target Audience

• Age, gender, location, language

• Interests and behaviors
  
  

• Consistent Instagram Feed Aesthetic

• High-quality content already posted (minimum 9 posts recommended)

• Branded bio, profile image, highlights, etc.
  
  

• Engagement-ready account:

• Responding to comments and DMs promptly

• Active Stories and Reels
  
  

3. Creative Assets

• High-quality visuals (image or video formats: 1:1, 4:5, or 9:16)

• Engaging captions with a clear CTA like “Follow us for more”

• Copy and design that highlights why someone should follow you

• Showcase value (tips, deals, community, entertainment, etc.)

• Optional: Testimonials, influencer shoutouts, UGC, or contest hooks
  
  

4. Tracking & Analytics

• Facebook Pixel installed on website (optional for retargeting but not required for follower campaigns)

• UTM parameters for tracking external clicks

• Meta Events Manager access (optional but recommended)